Regardless of your love of sport, Nike’s visual and design impact is engrained in global consciousness. The Swoosh, the Jordan Jumpman, the commercials, the athletes and the pop icons who wear Nike all define a part of modern life. Published in conjunction with the fall 2024 landmark exhibition at the Vitra Design Museum in Germany, Nike: Form Follows Motion explores the design history of the brand, with unseen materials from the earliest years in the late 1960s, to drawings and prototypes, to the most contemporary designs with the likes of Virgil Abloh. At the heart of the catalog is how important design is for this particular brand, and as the first museum exhibition dedicated to Nike, it’s a transcendent moment.
